INTRODUCTION
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1
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CHAPTER 1: STRATEGIC PLANNING: DEFINITIONS AND BENEFITS
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5
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What Strategic Planning Is
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5
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What Strategic Planning Is Not
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6
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Why Organizations Should Plan
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6
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Ways to Address Common Concerns and Complaints
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9
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CHAPTER 2: THE PHASES OF STRATEGIC PLANNING
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11
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Phase 1 – Planning to Plan
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11
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Phase 2 – Understanding the Context
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16
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Phase 3 – Agreeing on Purpose and Direction
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19
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Phase 4 – Moving from Vision to Action
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21
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Phase 5 – Monitoring Progress
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24
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CHAPTER 3: PARTICIPANTS’ ROLES AND RELATIONSHIPS
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31
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Key Stakeholders and Their Roles
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31
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Achieving Balance in the Process
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37
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Common Obstacles in Planning
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38
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CHAPTER 4: COMPONENTS OF A STRATEGIC PLAN
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41
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Who Gets What Version of the Strategic Plan?
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41
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CONCLUSION
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45
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APPENDIX I: RECRUITING THE STRATEGIC PLANNING TASK FORCE
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47
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APPENDIX II: CHARTERING THE STRATEGIC PLANNING TASK FORCE
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49
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APPENDIX III: METHODS OF GATHERING INPUT
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52
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APPENDIX IV: SAMPLE TREND ANALYSIS
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54
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APPENDIX V: SAMPLE VISION PRIORITIES, GOALS, AND ACTIONS
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57
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APPENDIX VI: WORKSHEET FOR INVOLVING PARTICIPANTS
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59
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APPENDIX VII: HOW TO CHOOSE A STRATEGIC PLANNING CONSULTANT
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61
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APPENDIX VIII: SAMPLE CLIENT–CONSULTANT AGREEMENT
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65
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APPENDIX IX: ABOUT THE CD-ROM
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67
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SUGGESTED RESOURCES
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69
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ABOUT THE AUTHOR
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71
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